Our Four-pillar Framework

1. Understanding Your Customer's Needs

Six out of ten ideas fail in the real world because businesses launch something nobody wants. To avoid that, you need structured and evidence-based tools and frameworks that help minimize risk and maximize success probability.

We apply innovative tools and frameworks, including those developed by Rita, Business Models Inc., and thought leaders such as Professor Clayton Christensen.

First, we analyze their customers’ jobs, pains, and gains. Secondly, we design strategic value propositions and how they can deliver them through products or services that their customers want. Lastly, we help improve their competitive advantage by identifying high-value jobs and how to make their value propositions great.

2. Reinventing Your Business Model

As Alexander Ostwerwalder, CEO of Strategyzer, says: " Business models expire like yogurt in the fridge." Whether you are growing or need to pivot your business model, we apply global and evidence-based approaches to challenge and reinvent our clients' business models.

Business models explain how our clients create, deliver, and capture value from and to their customers. Therefore, we need to ensure their business models are working and great.

First, we challenge the existing business model. Secondly, we innovate and reinvent a new one. Lastly, we test and validate the new business model to be approved.

3. Designing Your Go-to-market Strategy

Six out of ten ideas fail in the real world because businesses launch something nobody wants. To avoid that, you need structured and evidence-based tools and frameworks that help minimize risk and maximize success probability.

We apply innovative tools and frameworks, including those developed by Rita, Business Models Inc., and thought leaders such as Professor Clayton Christensen.

In the first pillar, we analyze their customers’ jobs, pains, and gains. Secondly, we design strategic value propositions and how they can deliver them through products or services that their customers want. Lastly, we help improve their competitive advantage by identifying high-value jobs and how to make their value propositions great.

4. Influence Your Customer's Decisions

Forbes published: “‘Persuasion’ ranks 3rd in the top 10 of required soft skills in the top 25% wage bracket.” In today’s business world, hunches and guesses aren’t enough to persuade people and achieve your goals. Instead, you must understand human behavior, the decision-making process, and ethical influence.

We apply Dr. Robert Cialdini’s Seven Principles of Persuasion to ethically influence customers' decisions by building relationships, reducing uncertainty, and motivating action.

First, we become sleuths and investigate customers’ behavior, status, and needs. Secondly, we ensure that your influence is ethical. Lastly, we apply the Seven Principles of Persuasion to influence customers’ decisions and choices.