Maximize The Conversion Rate For Your Online Checkout

Having an online sales channel is common among many businesses nowadays. They invest resources to provide an excellent customer experience, seamless user interface, and influential sales tactics. However, many of their online visitors leave the website before checking out!

The good news is that it is normal, and there is a science-based solution. Research shows that potential customers need a little nudge to complete the purchase. How? Follow Dr. Robert Cialdini's strategy to leverage the Zeigarnik Effect.

In 1927, Bluma Zeigarnik, the Russian psychologist, discovered that unfinished tasks keep floating around people's brains and make them feel uneasy.

Businesses should nudge their website visitors to complete the checkout by framing the desired behavior as the last step needed to complete the job. For example, say: "Click here to complete." OR, "One more action, and you have access!".

Another example is how to increase the rate of people writing you a review. Instead of saying, "Please review your experience," say, "Finish your journey with one last step.”